Graced By Grit
By Brigitte Patton
It’s February, 2014. Do you find yourself still pushing and attempting to find the energy to workout and stick to those New Year’s resolutions that seem to creep up every year? You’ve researched the best meals to make, tennis shoes for your workout of choice, playlist, but what about clothing? You can’t possibly wear that free T-shirt you won for filling out a credit card application that flaps in the wind when running. Or those yoga pants that show everything when doing the downward dog because they’re see through, you know the ones I’m talking about. The good news is that entrepreneurs Kate Nowlan and Kimberly Caccavo have a new brand premium women’s athletic apparel line coming out of the greater San Diego area—with an all-female team from college students to moms called GRACEDBYGRIT.
They quickly realized while on a run together how there is a lack of choice in high-performance, flattering workout gear, and that with their athletic expertise and business experience, they made a pretty powerful team. They put their heads together and designed clothing that made sense for land and sea. Next, they had to come up with a name. GRACEDBYGRIT. They had each experienced a major life event that forced them to learn what they were truly made of. Every woman has a gritty moment that could make or break her, yet it is how we make it through those moments that define us. It’s realizing that grit is often what gives us grace. WOW, when they put it in context like that, how could anyone resist having a piece of GRACEDBYGRIT during their workout to overcome any obstacle? Bring. It. On.
Their clothes are designed with the perfect combination of form, function and fashion that motivates peak performance. They truly believe that when you love the way you look and feel, you will perform better. One characteristic of their brand that makes it unique is their focus on designing items that are made for both land and sea. They hand-pick each of their fabrics and never sacrifice comfort or luxury. Most of their items have the ability to be worn on land and in the water and are also UPF 50+. Perfect for the babes out there that do it all, from running to water sports!
I asked them what their favorite piece from their line was and they couldn’t help but give me two of their favorites. Decisions are tough with so many amazing choices! Their “Delicious Top” is perfect for early morning runs, afternoon walks with the dog, as a base layer on the slopes, or even cuddling up on the couch by the fire. Or, their “Movie Star Jacket”, it makes them look and feel great wearing it! Watch out for paparazzi while getting fit, they may just mistake you for a hot celeb. Plus you can feel a little safer and empowered because with every purchase, they provide a detachable whistle that can be tucked away discreetly. To top it all off, their price point is reasonable and affordable, again appealing to women of all shapes and sizes, and all ages and life stages.
GRACEDBYGRIT’s latest truck show in Solana Beach, CA featured 20% of the proceeds benefitting a local non-profit. They also have an adventurous campaign on-the-go with one of their most dedicated team members chasing the powder in Park City, Aspen, Boulder, Jackson Hole and Seattle. If you can’t stop by one of their trunk shows in the future, head to their website www.gracedbygrit.com and pick out your favorite pieces you’ll be wearing to help get that booty into shape and conquer your resolutions into the ground! Don’t make January the only month you get into shape. GRACEDBYGRIT will make you feel so incredible in their clothes, you’ll want to workout just to put their wildly attractive clothing on! The downward dog won’t hold you back any longer…bikini season is on the horizon!